Benda AE News for October 2006

In this Email...

• New Service Features: Announcing Scheduled Auctions - Without Extra eBay Fees
• Service Enhancements: Auction Creator Now Feature Packed!
• Service Enhancments: WISE Inventory Management Improved
• Service Enhancments: All English-Language eBay International Sites Now Supported
• Selling Tip: Capitalization In Auction Titles

New Service Features: Announcing Scheduled Auctions - Without Extra eBay Fees

Integrated into our Auction Creator program, you can now schedule your listings to start at time you specify, up to 3 weeks into the future. You do not need to pay eBay's additional scheduled listing fees, as we manage the listings ourselves. Scheduling an auction is easily accomplished after creating the auction with our Auction Creator program: just select a date and time, and the auction will be properly listed at the time you selected.

Service Enhancements: Auction Creator Now Feature Packed!

In the past few months we have dramatically overhauled our Auction Creator (WISE) auction listing service. We've added support for eBay Stores, and for eBay's new "Get It Fast" service. Also users can now select default shipping services and specify these prices for each auction. The application no longer integrates with eBay's Turbo Lister, and instead lists directly to eBay (and your website). We've included automatic image uploading and resizing (for faster loading of images) without reducing quality, and much more.

Service Enhancments: WISE Inventory Management Improved

Further improvements have been made to our WISE Inventory Management system. Integrated into our Auction Creator program, as you list items to eBay and your website they are linked together so that reconciliation of inventory quantities now occurs every 30 minutes. Additionally, as you relist items we maintain the links between your eBay auctions and website items. There is no reliance on the title of the item, so the system is even more "hands-off" on your part than ever before.

Service Enhancments: All English-Language eBay International Sites Now Supported

We've expanded our services for use with all English-language eBay sites: eBay US, eBay Canada, eBay UK, eBay Australia, eBay Ireland, and eBay Philippines.

Selling Tip: Capitalization In Auction Titles

As you browse around on eBay, it is important to notice what catches your eye when scanning through hundreds of auctions. Generally, anything you can do to stick out without appearing annoying to potential bidders is beneficial. It is common for many sellers to capitalize every single word of the auction title. On eBay, however, since so many other sellers use this technique, it loses its effectiveness. Instead, you need to do whatever other people are not doing. Usually, a combination of upper-cased and lower-cased words words looks best. For example, a title like the following works well:

DC comics SUPERMAN #1 white pages NM/M

A title like this sticks out much more than capitalizing every word in the title, and also sticks out more than just following normal title capitalization rules (where you capitalize the first letter of all major words). The lower-cased words surrounding the upper-cased words draw even more attention to the upper-cased words.